april 14, 2026
Shopify AI Hub
The page I wish I'd had a year ago for Shopify brands and agencies.
For the past year, I've spent almost every day talking to Shopify merchants and agencies. I'm the co-founder of Angle, an AI sales assistant for Shopify storefronts, so this is most of my work.
Merchants install Angle, their shoppers get help, sales go up, support tickets go down. It works, and the people using it tell us it works. That part of their business gets handled.
But the same thing keeps coming up in every conversation.
"Angle is great for the storefront. What about everything else?"
They mean their product descriptions. Their ad copy. Their customer emails. Their merchandising decisions. Their SEO. Their store design. The hundred other places in a Shopify business where AI could help, if they only knew where to start.
They ask about Shopify Sidekick and how to get more out of it. They ask about Claude. They ask how to get their products to show up when someone searches in ChatGPT. They ask which tools are worth paying for and which are just noise. They ask the same five questions every week, and the questions keep getting sharper because the tools keep changing.
The honest version is that nobody has time to keep up.
A new AI tool launches every week. Half of them are wrappers. A few of them are genuinely useful for a Shopify operator. Almost none of the AI content out there is written for how Shopify merchants and agencies actually work day to day. The generic AI newsletters are too broad. The gap in the middle is where merchants and agencies are stuck.
So I started helping people one at a time.
Someone would ask me how to write better product descriptions with Claude. I'd send them my prompt. Someone would ask which tool to use for ad copy. I'd send them what I was using and what I'd tried that didn't work. An agency owner would ask how to think about pricing AI services to clients. We'd jump on a call.
This has been going on for months. The same prompts. The same tools. The same conversations.
A few of them eventually asked the obvious question.
"Shibin, is there somewhere I can bookmark all of this? A page where I can come back and find what's worth using, without wading through generic AI content?"
The answer was no. So I'm building it.
shibin.co/shopify is going to be that page. A resource hub for Shopify merchants and agencies who want to actually use AI in their business, not just read about it. Tools I use. Prompts that work. Playbooks for the things merchants and agencies are trying to figure out. Honest takes on what's worth your time and what isn't.
Here's the deeper reason I care about this.
I believe entrepreneurs change the world. Most of the meaningful things that happen in the real economy, the new products, the jobs, the local businesses that hold communities together, happen because someone decided to build something and figured out how to sell it. Shopify is a company built around that idea. Millions of entrepreneurs run their businesses on top of it. Every one of them is trying to do more with less.
AI is the biggest leverage shift any of them will see in their working lives. The merchants and agencies who figure out how to use it well will compound advantages over the next five years that will be hard to catch. The ones who don't will fall behind, not because they're not working hard, but because they're working hard on the wrong layer.
I want to help as many Shopify merchants and agencies as I can land on the right side of that gap.
That's it. That's the reason.
The hub is going to start small. A few resources. A few playbooks. A newsletter that goes out once a week with the things actually worth your attention. Over time it'll grow into something more useful.
If you run a Shopify store or an agency that does, come along.